The unofficial start of summer is Memorial weekend and I spent it indoors at crafts building C at the Sacramento County Fair at Cal Expo. I was lucky to help out with the California Writers Club table. We provided literature about the club and its many activities. Each of us at the table displayed copies of our recently published books, occasionally selling a copy or two, and we encouraged people interested in writing who happened by to attend club events. I brought my book marks embossed with my book cover and contact information. I gave away hundreds of them to potential readers eager for something free.
The weather outside last weekend and ever since has been anything but typical for Sacramento. It was mild and cloudy, just like Seattle. It was actually pleasant to be indoors meeting interesting people. I didn’t feel like I’d given up a wonderful summer weekend to be at the fair. I was happy to be there talking about writing with all kinds of interested people. I’d never been to the County Fair before. I found it to be a more accessible (cheaper and less crowded) than the State Fair, but still lots of fun. As Arnold would say, next year “I’ll be back.”
One of the unexpected delights of publishing a book has been getting to know the other authors who are busy marketing their own books. I’ve learned a lot by seeing how others chat up potential readers, display their books, and design various marketing tools (pencils, cookies, candy, posters, and postcards). The best thing is getting to know such creative and intelligent people in our community.